All products excluding mirrolure monthly

Z-Man's top-selling bait worldwide, MinnowZ replicate the look, action and strike-evoking attraction of a live minnow better than any soft bait on ...

Unparalleled softness, action, and ElaZtech® durability merge to create the most bulletproof swimbait on the market. Inspired by Z-Man's renowned t...

NRBT Custom MR17 MirrOLure Sinking Twitchbait Slow Sinking Darts side to side

NRBT Custom MR17 MirrOLure Suspending Twitchbait Suspends at depths of 1-2ft Darts side to side Ideal for fishing shallows or near water's surface

NRBT Custom MR27 MirrOLure Suspending/ Slow Sinking Twitchbait Suspends at depths of 1-2ft Darts side to side

For every "The Truth" lure sold, $1 will be donated to help our friends at The Speckled Truth for their conservation efforts. These guys do such a...

NRBT Custom MR27 MirrOLure Suspending/ Slow Sinking Twitchbait Suspends at depths of 1-2ft Darts side to side

Custom Mirrolure MR17- "Mack Daddy Trout Nasty" NRBT Custom MR17 MirrOLure Suspending Twitchbait Suspends at depths of 1-2ft Darts side to side Id...

NRBT Custom MR18 Mirrolure "Feiry Trout"   This is going to be a GREAT clearer water bait for Speckled Trout or Redfish! Winter time or in the fall...

Custom MR27 designed to slay BIG TROUT! When Trout see this lure they can't resist! 

Mating the signature ribbed body of the TroutTrick® with Z-Man's exclusive curved paddle tail creates a unique bait with lifelike swimming action t...

NRBT Custom MR27 Mirrolure "Feiry Trout"   This is going to be a GREAT clearer water bait for Speckled Trout or Redfish! Winter time or in the fall...

NRBT Custom MR17 MirrOLure Suspending Twitchbait Gold VMC Hooks Slow Sinking Darts side to side

NRBT Custom MR17 MirrOLure Suspending Twitchbait Gold VMC Hooks Suspends at depths of 1-2ft Darts side to side Ideal for fishing shallows or near ...

A segmented body and thin paddle tail allow the PaddlerZ to be fished as twitch-, wake-, or swimbaits, on both fast and slow retrieve speeds. Perfe...

Candy Apple Back, Clear Belly, Pink Throat, Gold Foil Insert NRBT Custom MR18 MirrOLure Sinking Twitchbait Slow Sinking Darts side to side

Blue Back, Chartreuse Belly, Custom Pink foil insert NRBT Custom MR27 MirrOLure Suspending/ Slow Sinking Twitchbait Suspends at depths of 1-2ft Da...

NRBT Custom Mirrolure MR17 with Black Back and Pinkish Red Crushed insert. Gold VMC Hooks

NRBT Custom MR27 MirrOLure Suspending/ Slow Sinking Twitchbait Suspends at depths of 1-2ft Darts side to side

NRBT Custom MR17 MirrOLure Suspending Twitchbait Gold VMC Hooks Suspends at depths of 1-2ft Darts side to side Ideal for fishing shallows or near ...

NRBT Custom MR27 MirrOLure Suspending/ Slow Sinking Twitchbait Suspends at depths of 1-2ft Darts side to side

NRBT Custom Mirrolure MR27 with Black Back and Pinkish Red Crushed insert. Gold VMC Hooks

NRBT Custom MR18 MirrOLure Suspending Twitchbait Suspends at depths of 1-2ft Darts side to side

NRBT Custom MR17 Mirrolure "Feiry Trout"   This is going to be a GREAT clearer water bait for Speckled Trout or Redfish! Winter time or in the fall...